About The Author
André Van Zyl B.Com; Hons. B.Compt; FCA; CMA.
Andre’ is a true specialist in enterprise value creation.
As a Fellow member of Chartered Accountants Australia and New Zealand, founding director of his own business consultancy, former partner and principal at several accounting firms, and an advisory board member for companies around Australia, Andre’ compellingly combines expertise and experience.
He has helped countless founders, owners and managers to turn around their companies and maximise the value of their business. He has completed many business valuations within a variety of sectors. And he has delivered numerous workshops to members of The Executive Connection (TEC) along with playing a key role nationally in training members of the accounting profession.
Andre’ is passionate about optimising business performance. Throughout his 40-year career, he has developed a unique approach that brings together financial performance assessment methodologies, the implementation of the balanced scorecard, shareholder value, activity-based costing and three-dimensional budgeting.
Andre’ is currently the founding director and principal of Business Be In It Pty Ltd, a professional business consulting firm providing guidance in business performance evaluation, strategic and business design planning, and value creation. Prior to that, he held the position of partner and founder at Enterprise Elements – Chartered Accountants from 2013 to 2020, and the position of principal of WHK Horwath EIS, a division of one of the larger accounting services firms in Australia.
Andre’ has taken up numerous advisory board appointments, acting as a facilitation chairperson to ensure that process and conduct around the boardroom table is efficient and effective.
He has participated in the design and delivery of courses in activity-based costing, shareholder value and the balanced scorecard for the Queensland University of Technology as an Adjunct Professor with the School of Accountancy, Faculty of Business. He continues to hold a Certificate of Public Practice and has been a member of Chartered Accountants Australia and New Zealand for more than 38 years.
What Business Beyond Survival Really Means
In today’s competitive world, thriving in business goes beyond just staying afloat—it’s about building a resilient, scalable, and sustainable enterprise that grows despite disruption. Andre believes that business beyond survival means not only overcoming day-to-day challenges but also positioning your company for long-term success, innovation, and adaptability. It’s about having the foresight to plan for future opportunities, staying ahead of industry trends, and making smart financial decisions that ensure continued growth.
The Big Five Factors Driving Businesses to Success Beyond Survival
Research
Fully research your industry structure, business drivers and competitive forces.
Human capital
Have alignment of human capital structures and objectives to the strategy for growth.
Dedication to a process-based business model
Have dedicated energy applied to building a process-based business model.
Customer relationships
Strive to extend the customer lifecycle by delivering product and services, on time and in full as promised.
Finance and value creation
Make sure that profit, cash and enterprise value is understood by all levels of management and the providers of capital.
